Lance Keltner
Founder | Chief Executive Officer
With more than three decades of experience spanning touring, recording, production, artist development, entrepreneurship, and strategic partnerships, Lance Keltner has built a career at the intersection of music, creativity, and business. His extensive industry relationships and entrepreneurial mindset have earned him a respected reputation as both a musician and trusted collaborator within the international music community.
Throughout his career, Lance has toured internationally, produced and recorded with acclaimed artists, advised manufacturers, developed products, and cultivated long-standing relationships with musicians, producers, engineers, venue operators, and entertainment executives. His work has placed him alongside internationally recognized artists and some of the most respected names in boutique musical instrument and audio manufacturing, giving him a unique perspective on both the creative and business sides of the music industry.
His collaborations include work with artists such as Rod Stewart, Mike Tramp, L.A. Guns, Johnny Rawls, and projects connected to Keith Richards through Newman Guitars. He has also developed enduring partnerships with leading manufacturers including Dr. Z Amplification, Magnatone, Paul Reed Smith, Celestion, Eminence Speakers, Destroy All Guitars, Premier Builders Guild, Louis Electric Amplifiers, and numerous boutique guitar and amplifier builders throughout North America and Europe.
Beyond performing and recording, Lance has founded music-industry ventures, served as a creative consultant and product development collaborator, advised brands and manufacturers, and helped launch products and strategic partnerships that have strengthened his reputation as a trusted industry leader. His career reflects a rare combination of artistic credibility, entrepreneurial execution, and relationship-driven leadership.
His areas of expertise include:
Artist relations and talent acquisition
Music industry partnerships
Venue programming and live entertainment
Recording and production
Product development and brand collaboration
Strategic business development
Entertainment industry networking
Creative leadership and entrepreneurship
As Founder and Chief Executive Officer of High Desert Music Hotel, Lance provides the project's creative vision and strategic direction while leading artist partnerships, venue programming, and long-term business development. Drawing upon decades of trusted relationships throughout the music industry, he is building a destination where world-class performances, authentic artistic community, luxury hospitality, and the cultural heritage of Northern New Mexico come together in an experience found nowhere else in the world.